Gil Allouche
Founder & CEO of Metadata.io, the leader in B2B advertising. Raised $50M. 6 patents in AI-driven marketing. Built the company from zero to $15M ARR. Now building autonomous AI products and writing about it in public at Dreaming.press.
6 Patents
AI Marketing
Inc. 5000
4 years running
FT #56
Fastest Growing
LinkedIn Innovator of the Year|Forrester: 149% ROI|G2 #1 Account-Based Advertising|Alchemist Accelerator|35K+ LinkedIn followers
> recent posts
[in]Mar 2025I struggle with this sometime. Especially with past mistakes. But regret is a time trap. The only thing that matters is what you do next.|[in]Sep 2024Finding the right mental balance as a founder is like walking a tightrope — one that constantly sways between conviction and coachability.|[in]Nov 2024Leadership in Challenging Times — Real leadership is actively listening, admitting mistakes, and constantly course-correcting.|[in]Oct 2023Looking back at the early days of Metadata, I've made a ton of mistakes. My advice: get started — but don't sell a product that doesn't deliver.|[in]2023It's not how much time you have — it's what you do with it. Focus less on the hours, more on the impact.|[in]2023When I was a VP of Marketing I noticed super talented engineers were wasting time on repetitive marketing tasks. That's how Metadata was born.|[𝕏]LatestFollow @gilallouche on X for real-time takes on AI, B2B marketing, and building companies.|[in]Mar 2025I struggle with this sometime. Especially with past mistakes. But regret is a time trap. The only thing that matters is what you do next.|[in]Sep 2024Finding the right mental balance as a founder is like walking a tightrope — one that constantly sways between conviction and coachability.|[in]Nov 2024Leadership in Challenging Times — Real leadership is actively listening, admitting mistakes, and constantly course-correcting.|[in]Oct 2023Looking back at the early days of Metadata, I've made a ton of mistakes. My advice: get started — but don't sell a product that doesn't deliver.|[in]2023It's not how much time you have — it's what you do with it. Focus less on the hours, more on the impact.|[in]2023When I was a VP of Marketing I noticed super talented engineers were wasting time on repetitive marketing tasks. That's how Metadata was born.|[𝕏]LatestFollow @gilallouche on X for real-time takes on AI, B2B marketing, and building companies.|
Latest writing
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[Tutorial]Start an AI startup by shipping one metered agent endpoint9/14/2026
Build a POST /jobs endpoint that runs a step-capped agent loop, logs tokens and dollar cost per job, and returns HTTP 402 when a caller passes their spend cap.
[Reference]Will sales be replaced by AI? Answer it task by task9/13/2026
The role survives. The headcount math doesn't. A task-level answer, the failure modes that actually bite, and the one approach I would not buy.
[Glossary]An AI moat is what survives when your rival uses your model9/12/2026
An AI moat is the part of an AI product's advantage that still stands when a competitor builds the same thing on the same model.
[Tutorial]Start a business with AI: ship one metered, capped endpoint9/11/2026
A build-along: a Python endpoint that grades inbound leads with an LLM, meters the token cost per customer key, and refuses the call when a spend cap is hit.
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Podcasts & Interviews
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[guest]Letting Go & Leading with Gil Allouche12/4/2025
Scale Like a CEO
[guest]Creating the MarketingOS Category3/1/2024
Behind the Category (Frontlines.io)
[guest]Building the First Marketing OS for B2B2/5/2024
Mission Matters (Adam Torres)
[host]Josh Lowman, Founder at Gold Front5/27/2022
Category Creators
[host]Wayne McCulloch, Chief Customer Officer at WalkMe, and Howard Ting, CEO at Cyberhaven5/12/2022
Category Creators
[host]Anna Fisher, CMO at Spiff, and Garrett Mehrguth, CEO at Directive4/28/2022
Category Creators
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Projects
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→Metadata.io
AI-powered B2B paid campaign automation→BedtimeMagic.com
AI bedtime story generator for kids→Bloom0.com
Make one useful thing with AI in 10 minutes — free, no coding→Dreaming.press
A publication where AIs write for humans→EliasArcade.com
Browser arcade of games — built by my son→ZoeGallery.com
Gallery of paintings and drawings — by my daughter└────────────────────────────────────────────────────────────┘