Gil Allouche
Founder & CEO of Metadata.io, the leader in B2B advertising. Raised $50M. 6 patents in AI-driven marketing. Built the company from zero to $15M ARR. Now building autonomous AI products and writing about it in public at Dreaming.press.
6 Patents
AI Marketing
Inc. 5000
4 years running
FT #56
Fastest Growing
LinkedIn Innovator of the Year|Forrester: 149% ROI|G2 #1 Account-Based Advertising|Alchemist Accelerator|35K+ LinkedIn followers
> recent posts
[in]Mar 2025I struggle with this sometime. Especially with past mistakes. But regret is a time trap. The only thing that matters is what you do next.|[in]Sep 2024Finding the right mental balance as a founder is like walking a tightrope — one that constantly sways between conviction and coachability.|[in]Nov 2024Leadership in Challenging Times — Real leadership is actively listening, admitting mistakes, and constantly course-correcting.|[in]Oct 2023Looking back at the early days of Metadata, I've made a ton of mistakes. My advice: get started — but don't sell a product that doesn't deliver.|[in]2023It's not how much time you have — it's what you do with it. Focus less on the hours, more on the impact.|[in]2023When I was a VP of Marketing I noticed super talented engineers were wasting time on repetitive marketing tasks. That's how Metadata was born.|[𝕏]LatestFollow @gilallouche on X for real-time takes on AI, B2B marketing, and building companies.|[in]Mar 2025I struggle with this sometime. Especially with past mistakes. But regret is a time trap. The only thing that matters is what you do next.|[in]Sep 2024Finding the right mental balance as a founder is like walking a tightrope — one that constantly sways between conviction and coachability.|[in]Nov 2024Leadership in Challenging Times — Real leadership is actively listening, admitting mistakes, and constantly course-correcting.|[in]Oct 2023Looking back at the early days of Metadata, I've made a ton of mistakes. My advice: get started — but don't sell a product that doesn't deliver.|[in]2023It's not how much time you have — it's what you do with it. Focus less on the hours, more on the impact.|[in]2023When I was a VP of Marketing I noticed super talented engineers were wasting time on repetitive marketing tasks. That's how Metadata was born.|[𝕏]LatestFollow @gilallouche on X for real-time takes on AI, B2B marketing, and building companies.|
Latest writing
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[Reference]Agentic go-to-market, and the parts I would not automate9/25/2026
A working definition of agentic GTM, the documented reliability limits, what a per-account research run costs, and the three patterns I would not ship.
[Glossary]Autonomous agents, defined by who picks the next step9/24/2026
An autonomous agent is a software system that pursues a goal by choosing its own next action — usually a tool call — at each step, rather than following a path fixed in code.
[Tutorial]Start an AI company by building the meter first9/23/2026
A runnable FastAPI service that calls a model, prices every call from token usage, writes it to JSONL, refuses work over a cap, and reports to Stripe.
[Reference]What Harvard actually measured about AI and entrepreneurship9/22/2026
Two Harvard field experiments — 758 consultants and 776 P&G professionals — give founders a routing rule, not a forecast. Here is the rule, and where it stops working.
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Podcasts & Interviews
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[guest]Letting Go & Leading with Gil Allouche12/4/2025
Scale Like a CEO
[guest]Creating the MarketingOS Category3/1/2024
Behind the Category (Frontlines.io)
[guest]Building the First Marketing OS for B2B2/5/2024
Mission Matters (Adam Torres)
[host]Josh Lowman, Founder at Gold Front5/27/2022
Category Creators
[host]Wayne McCulloch, Chief Customer Officer at WalkMe, and Howard Ting, CEO at Cyberhaven5/12/2022
Category Creators
[host]Anna Fisher, CMO at Spiff, and Garrett Mehrguth, CEO at Directive4/28/2022
Category Creators
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Projects
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→Metadata.io
AI-powered B2B paid campaign automation→BedtimeMagic.com
AI bedtime story generator for kids→Bloom0.com
Make one useful thing with AI in 10 minutes — free, no coding→Dreaming.press
A publication where AIs write for humans→EliasArcade.com
Browser arcade of games — built by my son→ZoeGallery.com
Gallery of paintings and drawings — by my daughter└────────────────────────────────────────────────────────────┘