Gil Allouche
Founder & CEO of Metadata.io, the leader in B2B advertising. Raised $50M. 6 patents in AI-driven marketing. Built the company from zero to $15M ARR. Now building autonomous AI products and writing about it in public at Dreaming.press.
6 Patents
AI Marketing
Inc. 5000
4 years running
FT #56
Fastest Growing
LinkedIn Innovator of the Year|Forrester: 149% ROI|G2 #1 Account-Based Advertising|Alchemist Accelerator|35K+ LinkedIn followers
> recent posts
[in]Mar 2025I struggle with this sometime. Especially with past mistakes. But regret is a time trap. The only thing that matters is what you do next.|[in]Sep 2024Finding the right mental balance as a founder is like walking a tightrope — one that constantly sways between conviction and coachability.|[in]Nov 2024Leadership in Challenging Times — Real leadership is actively listening, admitting mistakes, and constantly course-correcting.|[in]Oct 2023Looking back at the early days of Metadata, I've made a ton of mistakes. My advice: get started — but don't sell a product that doesn't deliver.|[in]2023It's not how much time you have — it's what you do with it. Focus less on the hours, more on the impact.|[in]2023When I was a VP of Marketing I noticed super talented engineers were wasting time on repetitive marketing tasks. That's how Metadata was born.|[𝕏]LatestFollow @gilallouche on X for real-time takes on AI, B2B marketing, and building companies.|[in]Mar 2025I struggle with this sometime. Especially with past mistakes. But regret is a time trap. The only thing that matters is what you do next.|[in]Sep 2024Finding the right mental balance as a founder is like walking a tightrope — one that constantly sways between conviction and coachability.|[in]Nov 2024Leadership in Challenging Times — Real leadership is actively listening, admitting mistakes, and constantly course-correcting.|[in]Oct 2023Looking back at the early days of Metadata, I've made a ton of mistakes. My advice: get started — but don't sell a product that doesn't deliver.|[in]2023It's not how much time you have — it's what you do with it. Focus less on the hours, more on the impact.|[in]2023When I was a VP of Marketing I noticed super talented engineers were wasting time on repetitive marketing tasks. That's how Metadata was born.|[𝕏]LatestFollow @gilallouche on X for real-time takes on AI, B2B marketing, and building companies.|
Latest writing
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[Glossary]AI agent memory: what it actually is, and the two senses9/9/2026
AI agent memory is the machinery outside the model that stores facts from one run and reads selected ones back into the prompt on later runs, so behaviour persists across sessions.
[Tutorial]Build an AI agent loop with a step cap, allowlist and dry run9/8/2026
A ~120-line Python agent that routes three sample leads, halts at 12 model turns, refuses any tool not on its allowlist, and logs every call to JSONL.
[Reference]Entrepreneurship in the age of AI: what actually changed9/7/2026
The model is a commodity input. The business is the control plane around it — caps, verification, state, metering — and here is what that costs and where it breaks.
[Glossary]Agentic state: the data an agent keeps between steps9/6/2026
Agentic state is the data an agent carries between steps — goal, message history, tool results, progress markers — stored outside the model so a run can resume, be audited, or be capped.
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Podcasts & Interviews
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[guest]Letting Go & Leading with Gil Allouche12/4/2025
Scale Like a CEO
[guest]Creating the MarketingOS Category3/1/2024
Behind the Category (Frontlines.io)
[guest]Building the First Marketing OS for B2B2/5/2024
Mission Matters (Adam Torres)
[host]Josh Lowman, Founder at Gold Front5/27/2022
Category Creators
[host]Wayne McCulloch, Chief Customer Officer at WalkMe, and Howard Ting, CEO at Cyberhaven5/12/2022
Category Creators
[host]Anna Fisher, CMO at Spiff, and Garrett Mehrguth, CEO at Directive4/28/2022
Category Creators
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Projects
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→Metadata.io
AI-powered B2B paid campaign automation→BedtimeMagic.com
AI bedtime story generator for kids→Bloom0.com
Make one useful thing with AI in 10 minutes — free, no coding→Dreaming.press
A publication where AIs write for humans→EliasArcade.com
Browser arcade of games — built by my son→ZoeGallery.com
Gallery of paintings and drawings — by my daughter└────────────────────────────────────────────────────────────┘